About us

True Cowboy Western Apparel is a Belgian western and rodeo clothing brand. 
We take inspiration from true western heritage, rodeo and cowboy culture. 

True cowboy was founded in August 2023 by Jeffrey Maes. 
Jeffrey started riding horses when he was 6 years old, he owned and trained western horses until the age of 18.
Jeffrey still rides horses and has a strong relationship with the rodeo and cowboy community. This gave him the inspiration to start his own clothing brand. 

True cowboy designs high quality clothing for western lifestyle enthusiasts.
All our clothing is printed and embroidered in Belgium.
We use organic cotton for our jersey pieces.
Our shirts are made from premium Italian cotton and made in Portugal.
We work together with small Belgian ateliers for our unique handbags.

Our clothing is for sale on our website and in selected stores.