New products

Follow us on Instagram!

SS25 “SUMMER AT THE RANCH” “NATIVE RODEO” Longsleeve T-shirt made out of 100% organic cotton. Printed and designed in Belgium. Collection available online and in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernlifestyle #westernriding #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #saddlebroncriding #ikkoopbelgisch
SS25 “SUMMER AT THE RANCH” “RODEO COWBOY” 2-tone trucker cap made out of 100% cotton front and mesh back. Available in 2 colours. Embroidered and designed in Belgium. “RODEO SHIRT” Shirt made out of 100% cotton. Designed in Belgium, made in Portugal. Collection available online and in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernlifestyle #westernriding #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #saddlebroncriding #ikkoopbelgisch
SS25 “SUMMER AT THE RANCH” “RODEO COWBOY” 2-tone trucker cap made out of 100% cotton front and mesh back. Available in 2 colours. Embroidered and designed in Belgium. “NATIVE RODEO” Hoodie made out of 100% organic cotton. Available in 2 colours. Printed and designed in Belgium. Collection available online and in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernlifestyle #westernriding #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #saddlebroncriding #ikkoopbelgisch
SS25 “SUMMER AT THE RANCH” “RODEO COWBOY” 2-tone trucker cap made out of 100% cotton front and mesh back. Available in 2 colours. Embroidered and designed in Belgium. “NATIVE RODEO” T-shirt made out of 100% organic cotton. Printed and designed in Belgium. Collection available online and in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernlifestyle #westernriding #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #saddlebroncriding #ikkoopbelgisch
AW 24/25 “THE MOUNTAIN COWBOY” Our “Rodeo Champion” hoodie is made out of high quality and warm materials. Available in black. Last pieces available online and in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW 24/25 “THE MOUNTAIN COWBOY” Our “Not my first rodeo” sweatshirt is made out of high quality and warm materials. Available in light pink and red. Last pieces available online and in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW 24/25 “THE MOUNTAIN COWBOY” Our “Colorado” hoodie is made out of high quality and soft materials. Available in grey and black. Realtree cap “rodeo cowboy” is unfortunately sold out. New colours will be available soon! Last pieces available online and in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW24-25 “THE MOUNTAIN COWBOY” Discover our newest bag, the cowskin belt bag. A smaller bag featuring a real leather belt and a vintage buckle. All our handbags are made by true craftsman in a small atelier in Belgium. Each cowskin is handpicked by Jeffrey, our designer. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW24-25 “THE MOUNTAIN COWBOY” Discover our newest bag, the cowskin belt bag. A smaller bag featuring a real leather belt and a vintage buckle. All our handbags are made by true craftsman in a small atelier in Belgium. Each cowskin is handpicked by Jeffrey, our designer. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW24-25 “THE MOUNTAIN COWBOY” Discover our newest bag, the cowskin belt bag. A smaller bag featuring a real leather belt and a vintage buckle. All our handbags are made by true craftsman in a small atelier in Belgium. Each cowskin is handpicked by Jeffrey, our designer. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW24/25 “THE MOUNTAIN COWBOY” Collection available online & in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
Time to get to know me! My name is Jeffrey and I am the founder and creative director of True Cowboy Western Apparel. One year ago I decided to start a clothing brand for people with the same love and passion for horses, rodeo and the western lifestyle as me. This month I had an interview with @westernridermagazine to talk about myself, my brand and the future. Thank you to all people who believed in True Cowboy from the beginning and who helped me with every step of building my brand. @maxine_michiels @williamjuniordougan @gipsyhorsesranch_ @patriciavanhoorick @lauraverbeeck @valle_ann @julianotodaro And many more! Thank you to all the people who buy my clothing, it’s a pleasure to see you enjoying my designs. More collections, events, rodeo’s,… coming soon! Buckle up, because we just got started! #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW24/25 “THE MOUNTAIN COWBOY” Collection available online & in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW24/25 “THE MOUNTAIN COWBOY” “COWBOY LOVER” hoodie made out of 85% organic cotton and 15% recycled polyester. Extra soft inside for extra warmth. Available in 2 colours. Printed and designed in Belgium. “WORKWEAR” jacket made out of 100% dyed and washed cotton. Available in 2 colours. “WOOL FRINGE” bag made out of 65% wool and 35% acryl with leather cowskin fringes. Designed and made in Belgium. “RODEO COWBOY” trucker cap made out of 100% cotton front and mesh back. Available in 3 colours. Embroidered and designed in Belgium. Available online & in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW24/25 “THE MOUNTAIN COWBOY” “COLORADO” hoodie made out of 85% organic cotton and 15% recycled polyester. Extra soft inside for extra warmth. Available in 2 colours. Printed and designed in Belgium. “RODEO COWBOY” trucker cap made out of 100% cotton front and mesh back. Available in 2 colours. Embroidered and designed in Belgium. Available online & in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW24/25 “THE MOUNTAIN COWBOY” “COLORADO” hoodie made out of 85% organic cotton and 15% recycled polyester. Extra soft inside for extra warmth. Available in 2 colours. Printed and designed in Belgium. “WORKWEAR” jacket made out of 100% dyed and washed cotton. Available in 2 colours. “FAKE FUR COAT” made out of 100% FAKE fur. Made upon request. For more information please contact us. “RODEO COWBOY” trucker cap made out of 100% cotton front and mesh back. Available in 3 colours. Embroidered and designed in Belgium. Available online & in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW24/25 “THE MOUNTAIN COWBOY” “RODEO CHAMPION” hoodie made out of 85% organic cotton and 15% recycled polyester. Extra soft inside for extra warmth. Printed and designed in Belgium. “COWBOY BODYWARMER” made out of 100% recycled polyester. “RODEO COWBOY” trucker cap made out of 100% cotton front and mesh back. Available in 3 colours. Embroidered and designed in Belgium. Available online & in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW24/25 “THE MOUNTAIN COWBOY” “COWBOY LOVER” hoodie made out of 85% organic cotton and 15% recycled polyester. Extra soft inside for extra warmth. Available in 2 colours. Printed and designed in Belgium. “WORKWEAR” jacket made out of 100% dyed and washed cotton. Available in 2 colours. “COWSKIN BAG” 100% real leather cowskin bag. Each skin is handpicked by our designer. This bag is made in Belgium by true craftsman. Each bag is unique, the skins are a leftover product from the meat industry. Available online & in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
AW24/25 “THE MOUNTAIN COWBOY” “COLORADO” hoodie made out of 85% organic cotton and 15% recycled polyester. Extra soft inside for extra warmth. Available in 2 colours. Printed and designed in Belgium. Available online & in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch
“RODEO SWEETHEART” T-shirt made out of 100% organic cotton. Available in 2 colours. Printed and designed in Belgium. “RODEO COWBOY” trucker cap made out of 100% cotton front and mesh back. Embroidered and designed in Belgium. Available online & in selected stores. #truecowboywesternapparel #westernfashion #westernstyle #westernriding #naturalhorsemanship #rodeofashion #rodeo #rodeotime #barrelracing #barrelracer #bullriding #bullrider #broncriding #youngdesigner #ikkoopbelgisch